Case Study: Atlanta-Based Telecommunications Company Unleashes Innovation with Data Dome

Atlanta-Based Telecommunications Company - Customer Case Study

Data Dome worked with an Atlanta-based telecommunications company facing deregulation and the need to think creatively to stay competitive. Leaders believed their vice presidents and managers were not innovative enough, but the challenge was actually identifying why creative thinking had been suppressed in the existing workplace culture.

Using behavioral style analysis and participant feedback, Data Dome found that many leaders had strong innovation-and-quality tendencies but were lowering their creativity at work because the environment rewarded conformity and punished risk-taking. Data Dome recommended aligning compensation and management practices with the company’s new goals, and the company gained a clearer understanding of how to encourage innovation and “unbury” creativity across its leadership team.