Case Study: Charlotte’s Web achieves $2 million in operational savings with Data Clymer

How Better Data Management Led To $2M In Operational Savings

Charlotte’s Web, a Colorado-based health and wellness CBD company, faced significant data challenges that hindered its growth. With siloed data, an over-reliance on Excel, and a lack of a centralized data warehouse, its "data gang" spent most of its time managing information instead of analyzing it. Partnering with Data Clymer, the company sought to implement a modern SaaS-based BI data stack, build a skilled data team, and democratize data access across the entire organization.

Data Clymer acted as an instant data team, designing and implementing a full cloud-based ecommerce analytics solution with tools like Looker, Matillion, and Panoply in just six weeks. The solution included new support systems like "Data Docs" to foster a collaborative data culture. As a result, Charlotte’s Web saved over $2 million in operational costs, reduced reporting times from 40 minutes to under 2 minutes, and increased customer acquisition by 25% during a critical period. The partnership with Data Clymer continues to enhance the company's data capabilities.

Charlotte’s Web

Darren Kuehne

Manager of Business Intelligence