Case Study: San Francisco Giants achieve 50% faster time to insight with Data Clymer

Championship Business Analytics At The San Francisco Giants

The San Francisco Giants faced a challenge with siloed and untrustworthy fan data, which caused slow reporting and prevented a complete 360-degree view of their customers. Partnering with vendor Data Clymer, the Giants sought to democratize, clean, and centralize this data to drive better fan engagement and increase revenue.

Data Clymer implemented a modern cloud data platform for the Giants, utilizing Snowflake for data storage, Matillion for ELT processing, and Melissa for master data management. This solution deduplicated records, creating a single source of truth. The results included a 15% reduction in fan datasets, a 50% faster time to insight, and a much deeper, actionable understanding of fan behavior within weeks.

San Francisco Giants

Rocky Koplik

Vice President of Analytics