Case Study: ABA Research saves time and costs with Data Capture Solutions survey processing

ABA Research - Customer Case Study

ABA Research, a specialist in customer satisfaction indices, brand tracking and market segmentation, needed help processing a high volume of hand-completed customer survey forms for one of its airline clients. With around 10,000 forms arriving each month, the company lacked the internal resources to manually handle the paperwork and turned to Data Capture Solutions (DCS) for an outsourced forms automation and scanning service.

Data Capture Solutions set up a workflow to redirect the surveys to its scanning bureau, where the forms were scanned, data was extracted, and the results were delivered back to ABA Research in xls/csv format for analysis. The solution has processed more than half a million airline customer survey forms so far, saving ABA Research significant staff time and cost while enabling faster statistical analysis.

ABA Research