Case Study: The Penny Hoarder improves inboxing and email engagement with Data Axle

The Penny Hoarder boosts inboxing 24% with Data Axle

The Penny Hoarder, a major personal finance website, faced challenges with its email program after outgrowing its previous email service provider. The company struggled with poor inboxing rates, a lack of real-time analytics, and an unsustainable templated email format that lacked its unique voice. To address these issues, they partnered with vendor Data Axle and implemented its cross-channel communications platform and Inboxable deliverability solution.

Data Axle provided The Penny Hoarder with the necessary scalability, personal account service, and advanced analytics capabilities. This partnership enabled the creation of new, personalized content streams, including a successful daily newsletter. As a result, Data Axle helped The Penny Hoarder achieve a 24% increase in average inboxing rates, an audience growth of 225%, and an open rate nearly 50% above the industry average.

The Penny Hoarder