Case Study: Spartan achieves 353% ROI and 28% higher open rates with Data Axle

Spartan drives 353% ROI with Data Axle

Spartan, a major obstacle race and endurance brand, faced the challenge of acquiring new customers while maintaining strong email deliverability and sender reputation during a period of rapid growth. They partnered with vendor Data Axle to utilize its multichannel communications platform and proprietary customer acquisition solution to help build their email list without the risks of traditional data offerings.

Data Axle's solution was an email campaign that incentivized Spartan's existing subscribers to share a discount on social media. This strategy drove a 28% increase in open rates and a 7% increase in average order value. Most significantly, the campaign generated a 353% return on investment, with new customers spending 4.5 times more than the cost to acquire them. Data Axle's tool also allowed Spartan to identify their most influential brand advocates for future marketing.

Spartan