Case Study: Silver Star reactivates lapsed buyers with Data Axle display advertising

Silver Star lifts sales 51% with Data Axle

Silver Star Brands, a major direct-to-consumer retailer, faced the challenge of re-enguring a large segment of its inactive email subscribers who could no longer be reached through that channel. To address this, they partnered with vendor Data Axle to test the effectiveness of using display advertising for customer reactivation.

Data Axle implemented a targeted display ad campaign for the Miles Kimball brand, first enhancing the audience data to improve match rates. The results were significant, with the test group generating a 275% ROI and a 51% increase in sales compared to the control group. Data Axle's solution proved that display advertising successfully reactivated lapsed buyers, also driving a 42% lift in email engagement and a 29% lift in online purchases.

Silver Star