Case Study: Save the Children improves donor data hygiene and omnichannel acquisition with Data Axle Smart Match

Save the Children cuts CRM lead onboarding from 4-6 weeks to 1 day with Data Axle

Save the Children, a leading global nonprofit, faced challenges in managing its donor data across multiple CRM systems. Their manual process for onboarding digital leads was slow, taking 4-6 weeks and requiring two full-time employees, and they struggled with a low match rate from other vendors. They partnered with Data Axle to automate data hygiene and create a more efficient, scalable system for identifying new and existing supporters.

Data Axle implemented its Smart Match service, an automated data cleansing and appending process. This solution dramatically reduced the lead onboarding time from weeks to a single day, saved considerable internal resources, and enhanced 50% of their house file profiles. The process also identified that up to 68% of new acquisition contacts were already existing, allowing Save the Children to optimize its outreach strategy. Data Axle's solution provided critical data-driven insights and improved the efficacy of their omnichannel marketing programs.

Save the Children