Case Study: Resideo exceeds ROAS goals with Data Axle

Resideo Drives Growth and Revenue With New Marketing Strategy

Resideo, a leading smart home technology company, faced significant challenges in scaling its customer acquisition due to strict internal privacy restrictions. This prevented them from using their own data to build customer personas and insights. For an Earth Day campaign, they partnered with vendor Data Axle to find a privacy-compliant solution to reach a highly specific, environmentally conscious audience.

Data Axle provided a comprehensive solution using its extensive consumer data and agency services. They developed predictive models to identify and drastically expand Resideo's target audience, then executed an omnichannel campaign with tailored messaging. The results were exceptional, exceeding the return on ad spend (ROAS) goal by 37% and smashing click-through rate benchmarks on display and Meta by 563% and 405% respectively.

Resideo

Lorrie Mizuko

Director