Case Study: Indiana Farm Bureau Insurance boosts new policy sales with Data Axle

Indiana Farm Bureau Insurance automates 100% of lead entry with Data Axle

Indiana Farm Bureau Insurance, a large provider of auto, home, and farm insurance, faced the challenge of an unstable sales process. With no dedicated prospecting solution, their sales team struggled to track leads and manage client data, which hampered their market outreach. To address this, they turned to the vendor Data Axle for a solution.

Data Axle implemented its Genie prospecting tool, which integrated with the insurer's CRM to streamline list building and lead management. Data Axle also used its Match API to append over 200 data elements to existing records and provided quarterly data cleansing services. As a result, Data Axle helped automate lead data entry, increase CRM adoption, and streamline prospecting. Indiana Farm Bureau Insurance attributes the majority of its new policy sales to the use of Data Axle's Genie tool.

Indiana Farm Bureau Insurance