Case Study: Lands’ End boosts email efficiency and deliverability with Data Axle

Increasing Marketing Efficiency Through the Right Technology and Process

Lands’ End, a customer-centric retail brand, worked with Data Axle to improve email marketing performance, address deliverability issues, and reduce production time. The company needed to lift revenue and engagement, protect inbox placement during peak holiday periods, and improve personalization and efficiency across its email program using Data Axle’s Inboxable, deliverability services, data hygiene, dynamic content, and email automation tools.

Data Axle implemented deliverability guidance, Gmail reputation fixes, seasonal monitoring, data hygiene, dynamic content blocks, and an automated trigger program for Lands’ End. The results included a 50% reduction in email production time, a 48% decrease in bounce rate for the primary sending domain, an 87% decrease for the secondary sending domain, a 100% inboxing rate at Gmail, and a 28% increase in revenue per email.

Lands’ End

Dan Rosenthal

Senior Director Channel Strategy