Case Study: The Penny Hoarder boosts email engagement and deliverability with Data Axle

How the Penny Hoarder Stepped Up Its Email Game

The Penny Hoarder, a large personal finance website, faced challenges with its email program after outgrowing its previous email service provider. The issues included poor inboxing rates, a lack of real-time analytics, and a loss of the personal voice that had originally built its audience. To address these problems, they partnered with the vendor Data Axle and implemented its cross-channel communications platform and Inboxable deliverability solution.

Data Axle provided a scalable platform with robust analytics and dedicated support, enabling The Penny Hoarder to create new, personalized content streams. The solution led to a 24% increase in average inboxing rates and a 225% growth in their audience. They successfully launched a daily newsletter that achieves a 50% above-industry-average open rate and two niche newsletters with high click-through rates, driving significant reader engagement.

The Penny Hoarder

Kyle Taylor

Founder