Case Study: Spartan drives customer acquisition and higher order value with Data Axle

How Spartan Used Social Sharing to Grow Their Customer Base

Spartan, a global obstacle race and endurance brand, faced the challenge of growing its email subscriber base and acquiring new customers without risking its sender reputation. They sought a multichannel communications platform and a dedicated service partner to support their rapid growth, leading them to choose Data Axle as their vendor and utilize its customer acquisition solution.

The solution involved an email campaign that incentivized Spartan's existing community to share discounts on social media. Data Axle's platform provided the tools for tracking shares and new sign-ups. This strategy resulted in a 28% higher open rate, a 7% increase in average order value, and a 353% return on investment. New customers acquired through the campaign spent 4.5 times more than the cost to acquire them, demonstrating the significant impact of Data Axle's solution.

Spartan

Christa Shorette

Senior Manager