Case Study: easyfinancial boosts brand awareness and new customer conversion with Data Axle

How Easyfinancial Increased Brand Awareness and Won New Customers

easyfinancial, a division of easyhome Ltd. and one of Canada’s largest lease-to-own retailers, wanted to expand its audience and turn existing subscribers into new customers. To address this challenge, it partnered with Data Axle and used Consumer Data in a targeted digital marketing campaign.

Data Axle helped easyfinancial launch a social-sharing sweepstakes email campaign that encouraged subscribers to share the promotion across Facebook, Twitter, Pinterest, and LinkedIn. The campaign delivered an 83% higher new customer conversion rate, a 34% higher open rate, and a 49% higher click rate than standard email campaigns, while generating 500,000 impressions, 1,700 extra landing page views, and measurable brand lift from social sharing.

easyfinancial

easyfinancial

Online Marketing Manager