Case Study: AEG cuts campaign execution from hours to minutes with Data Axle

How AEG Cut Its Campaign Execution From Hours to Minutes

AEG, the world’s largest sports and live entertainment brand, needed a faster way to schedule and target email messages across multiple business units, divisions, and customer segments. Its previous email system lacked the customer service, user-friendly design tools, and integration depth needed to support the scale and complexity of AEG’s marketing operations, so the company turned to Data Axle for a custom email solution.

Data Axle implemented a customized email system with Inboxable and API integrations to connect AEG’s CMS, marketing automation platform, CRM, and customer databases. The solution enabled 100+ marketing users to build branded campaigns without coding, cut campaign execution time from two weeks to a few hours, and gave AEG near real-time results in a single dashboard.

AEG

Meghan Bender

CRM Manager