Case Study: Lands’ End boosts email performance with Data Axle

High Quality Guaranteed - for Products and Email Marketing

Lands’ End, the multichannel lifestyle retailer, wanted to improve the performance of its existing email program and find new ways to deepen customer engagement and loyalty. Working with Data Axle, the company looked for opportunities to make transactional and promotional emails more effective while expanding its lifecycle marketing approach.

Data Axle helped Lands’ End implement responsive design, email personalization, improved remarketing triggers, lifecycle email streams, cadence rules, and reactivation campaigns. The result was stronger email performance overall, including a 5% increase in clicks, 8% increase in CTO, 17% increase in revenue, and 20% increase in revenue per email; triggered campaigns drove 9% of email-driven revenue from just 3.5% of the subscriber base.

Lands’ End

Luke Griffis

Marketing Specialist