Case Study: Catch achieves higher email engagement and conversions with Data Axle

Enhanced Email Templates Yield Better Engagement and Conversion

Catch, an Australian online retail marketplace, faced the challenge of an outdated and inflexible email template system that hindered engagement and could not support its multiple brands or provide a good mobile experience. To address this, the company partnered with vendor Data Axle to leverage their award-winning creative services for a complete email redesign and to improve deliverability and data hygiene.

Data Axle built a new mobile-first, responsive email template system for Catch, enabling sophisticated designs and easy cross-promotion. The solution also included using Data Axle's Inboxable tool for deliverability monitoring. The results were significant, with initial tests showing a 47% increase in unique click rates, a 90% increase in click-to-open rates, a 143% boost in mobile clicks, and a 50% increase in purchase rates from welcome emails. Data Axle's solution also streamlined the email creation process and easily accommodated new brands after a corporate merger.

Catch

Maya Sousa

Head of CRM