Case Study: easyfinancial boosts brand awareness and acquires new customers with Data Axle

easyfinancial boosts new customer conversion by 83% with Data Axle

The customer, easyfinancial, a division of easyhome Ltd., faced the challenge of expanding its audience and converting new customers. To tackle this, they partnered with the vendor Data Axle and ran a test campaign utilizing Data Axle's Consumer Data to transform existing customers into brand advocates.

Data Axle's solution involved launching an online contest with a cash prize, which was promoted through a targeted email campaign encouraging social sharing. This strategy resulted in an 83% higher new customer conversion rate, along with a 34% higher email open rate and a 49% higher click rate. The campaign, executed by Data Axle, also generated over 500,000 impressions, successfully increasing brand awareness and driving acquisition.

easyfinancial