Case Study: Deluxe achieves higher email engagement and revenue with Data Axle

Deluxe - Customer Case Study

Deluxe partnered with Data Axle to improve email engagement and revenue. Before working with Data Axle, Deluxe relied mostly on transactional emails like order confirmations and shipment tracking, which were useful but limited in driving additional brand value or sales.

Using Data Axle’s cross-channel platform and dedicated account management, Deluxe expanded into targeted marketing emails and follow-up messaging for non-responders. Data Axle’s guidance helped Deluxe achieve a 32% increase in overall website revenue, a 7% annual average order value lift, more than a 25% open rate on one campaign, and a 1.2% conversion rate.

Deluxe

Debbie Olson

Product Manager