Case Study: Deluxe achieves higher email engagement and revenue with Data Axle

Deluxe boosts website revenue 3.2% with Data Axle

Deluxe, a financial services company, was solely using transactional emails like order confirmations, which provided limited additional value. They partnered with the digital marketing vendor Data Axle to diversify their email program and implement marketing messaging to achieve greater impact.

Data Axle provided a cross-channel platform and dedicated account management. Their strategic solution involved sending highly targeted promotional emails to customers in different stages of the buying cycle and using follow-up messages to re-engage users. This strategy, supported by Data Axle's full-service management, led to significant results: a 32% increase in overall website revenue, an average 7% annual order value, open rates over 25%, and a 1.2% conversion rate.

Deluxe