Case Study: Client A exceeds B2B CTR goals with Data Axle

Client A exceeds CTR goals by 70% with Data Axle

Client A, a leading smart home technology company, faced a significant challenge in scaling its B2B acquisition campaigns due to strict internal privacy restrictions. These limitations prevented them from using their own customer data to develop insights and target audiences. They partnered with vendor Data Axle to find a privacy-compliant data solution to reach and engage an elusive audience of HVAC professionals and drive conversions.

Data Axle implemented an omnichannel campaign using proprietary custom audiences, LinkedIn data, and publisher first-party data to precisely target the desired B2B personas. The solution included publisher collaboration, a comprehensive media plan, and leveraged key industry events. This strategy delivered 4.5 million impressions and 6,500 clicks, exceeding the click-through rate (CTR) goal by 70% for Data Axle's managed media performance.