Case Study: Char-Broil cuts email production time and boosts engagement with Data Axle

Char-Broil cuts email production time by 50% with Data Axle

Char-Broil, a major outdoor cooking brand, sought to improve its email marketing performance and ensure consistent branding across its campaigns. They partnered with vendor Data Axle and utilized its agency services to conduct a creative audit and identify key areas for improvement, particularly for mobile users who viewed emails with images turned off.

Data Axle's solution involved creating easy-to-use, mobile-friendly email templates that reduced Char-Broil's email production time by over 50%. This redesign, which included scalable design and visible calls-to-action without images, led to a dramatic 44.4% increase in click rates for their 'Offers' program. Data Axle also helped launch a new 'Welcome' series that achieved a 49.7% open rate and an 18.6% click rate, significantly outperforming their previous averages.

Char-Broil