Case Study: Catch boosts email engagement and conversion with Data Axle

Catch boosts unique click rate 47% with Data Axle

Catch, a leading Australian online retailer and marketplace, faced challenges with an outdated, non-responsive email template system that could not support its sophisticated design needs or effectively engage its growing mobile audience. To modernize its email program, improve customer experience, and increase efficiency, Catch enlisted the email strategy, design, and data hygiene services of vendor Data Axle.

Data Axle created a new responsive, mobile-first email template system for Catch, which also incorporated deliverability monitoring and data hygiene best practices. The solution yielded dramatically improved engagement and conversion, including a 47% increase in unique click rate, a 90% increase in click to open rate, and a 50% increase in purchase rate in tests. The new templates from Data Axle also significantly reduced email development time and proved easily adaptable when Catch merged with another company.

Catch