Case Study: ALLMEDX improves email inboxing and engagement with Data Axle

ALLMEDX Revamps Email Program to Reach Health Care Professionals

ALLMEDX, a machine-learning-powered medical search engine for healthcare providers, relied on email to share clinical information, research, and quizzes with physicians and clinicians. To improve email performance and support growth, ALLMEDX partnered with Data Axle’s Inboxable team to address inboxing rates, domain and IP reputation, and overall deliverability.

Data Axle’s Inboxable team implemented deliverability best practices including real-time monitoring, ISP communication, a new authenticated subdomain, and subscriber re-engagement strategies. As a result, ALLMEDX reached 100% inbox placement at major ISPs, increased Gmail reputation to a high level, safely grew its mailable audience, reduced bounce rates, and improved both unique open and click rates.

ALLMEDX

Carol Nathan

Chief Executive Officer