Case Study: Aflac boosts agent productivity and close rates with Data Axle Genie

Aflac generates 2.1M leads with Data Axle Genie

Aflac, a major supplemental insurance company, faced challenges with decentralized and outdated lead data, which hindered its large sales force's productivity. To address this, Aflac partnered with vendor Data Axle to implement its Salesgenie prospecting tool and data cleansing services to centralize its system and verify its CRM data.

Data Axle's solution integrated Salesgenie directly into Aflac's CRM, providing real-time data verification and a mobile app for its remote agents. This implementation resulted in the generation of over 2.1 million leads, 1,165 new account enrollments, and 7,073 meetings with decision makers. Data Axle helped Aflac significantly increase agent productivity and streamline its sales processes.

Aflac