Case Study: AEG cuts campaign execution from hours to minutes with Data Axle

AEG cuts campaign execution from 2 weeks to hours with Data Axle

AEG, the world's largest sports and live entertainment brand, needed to drastically improve its email marketing capabilities. Their previous system was not user-friendly or integrated enough to efficiently create and deploy a high volume of targeted campaigns for numerous global events and business units. They partnered with vendor Data Axle to build a custom solution.

Data Axle implemented a customized email system and deeply integrated its proprietary content tool, Inboxable, with AEG's CMS, CRM, and marketing automation platforms. This solution enabled over 100 marketing users to simultaneously create on-brand content without coding. The result was a dramatic reduction in campaign execution time, from two weeks down to just a few hours, saving an extraordinary amount of time and manual effort according to AEG.

AEG