Case Study: WestRock reduces packaging development time from 18 to 6 months with Dassault Systèmes 3DEXPERIENCE

WestRock - Customer Case Study

WestRock, a global packaging leader formed from MWV and RockTenn, faced a pressing speed-to-market challenge: it needed to develop innovative, consumer-driven secondary packaging roughly 33% faster to meet fast-moving CPG customers’ demands. To address this, WestRock partnered with Dassault Systemes and adopted the 3DEXPERIENCE platform to integrate consumer insight, design, simulation and manufacturing across its worldwide teams.

Dassault Systemes implemented the 3DEXPERIENCE platform—using Industry Solution Experiences such as Perfect Package and Perfect Shelf—to connect brainstorming, 3D design, virtual testing and production. The result: WestRock compressed its package development timeline from about 18 months to six months, eliminated 50–60% of time in cross‑process steps, accelerated design iterations (from days to about an hour), and enabled virtual machine testing that sped commissioning and reduced on-site debugging.

WestRock

Bill Cecil

Vice President of Machinery and Automation