Case Study: ASICS achieves personalized, low-impact product innovation with Dassault Systèmes

Executive Insights - ASICS

ASICS, a Japanese sports brand, aimed to expand its personalized product offerings to all consumers while maintaining a low environmental impact through on-demand manufacturing. To achieve this, they partnered with Dassault Systèmes to leverage their virtual twin technology and the 3DEXPERIENCE platform for designing a new, sustainable manufacturing solution.

Dassault Systèmes implemented its Virtual Twin as a Service to help ASICS design and virtually test their Personalization Studio, a compact, container-based manufacturing pod. This solution allowed ASICS to reduce physical construction costs, minimize waste via 3D printing, and quickly turn their vision into a physical laboratory. The partnership with Dassault Systèmes is also paving the way for utilizing human virtual twin technology to further enhance personalized product development and athlete performance.

ASICS