Case Study: DS Automobiles achieves immersive 3D car customization and sales with Dassault Systèmes' 3DEXPERIENCE Virtual Garage

DS Automobiles - Customer Case Study

DS Automobiles, the luxury division of PSA Group, needed a digital system for communication, distribution and sales. To meet this challenge, DS Automobiles worked with Dassault Systemes and adopted the 3DEXPERIENCE Platform including the Virtual Garage Industry Solution Experience (branded 3DEXCITE) to build an immersive customer-facing application.

Dassault Systemes implemented DS Virtual Vision, an immersive 3D configurator that lets customers mix and match up to 3 million personalizations and visualize their vehicle in a fully immersive environment. The solution directly supports DS Automobiles’ sales and distribution goals by enhancing customer engagement and personalization through realistic virtual visualization powered by Dassault Systemes.

DS Automobiles

Arnaud Ribault

Vise President Sales and Marketing