Case Study: Conforama Creates a Seamless Omnichannel Kitchen Buying Experience with Dassault Systèmes HomeByMe

Conforama: Kitchen Design

Conforama, a French home furnishings retailer, faced the challenge of an outdated and administratively heavy process for selling custom kitchens. Their previous method relied on in-store appointments and extensive paperwork, which was a drain on resources and frustrating for customers who expected a seamless omnichannel experience. To transform this journey, they partnered with vendor Dassault Systèmes to implement the HomeByMe solution, which includes a Kitchen Planner and Retail Operations module.

The solution from Dassault Systèmes empowered customers to design their kitchens online simply and then seamlessly continue the process with in-store experts. This drastically reduced the administrative burden on sales staff by automating quotes and orders. The implementation was rolled out nationally across all 180 Conforama stores in just eight months, improving the customer experience and supporting the company's web-to-store strategy by reconnecting customers and salespeople around a transparent, real-time design process.

Conforama