Case Study: Citroën achieves a lightning-fast real-time web configurator with Dassault Systèmes 3DEXCITE

Citroën AMI

The customer Citroën, a part of Groupe PSA, faced the challenge of creating a genuine connection for consumers to its new 100% electric Citroën Ami vehicle. They needed an engaging and intuitive online solution to reach a young target audience and support their goal of accessibility. They turned to the vendor Dassault Systèmes and its 3DEXCITE team for their expertise in real-time solutions.

Dassault Systèmes implemented a real-time WebGL configuration solution. This allowed users to personalize the vehicle in a responsive, mobile-friendly web environment with smooth transitions between exterior and interior views. The solution set a new benchmark for modern vehicle configurators, providing business continuity and enabling increased sales and brand awareness for Citroën.

Citroën