Case Study: Audi achieves an innovative Q7 launch experience with Dassault Systèmes 3DEXCITE

Audi Q7 Launch

Audi faced the challenge of creating a dynamic and impressive product staging experience for the global launch of its luxury Q7 SUV. The automaker aimed to showcase the vehicle in motion using cutting-edge technology for its international dealers who traveled to the Audi Training Centre in Munich. To achieve this, they partnered with vendor Dassault Systèmes.

Dassault Systèmes' 3DEXCITE team used its DELTAGEN software to create a solution involving three projection elements: floor, background, and vehicle projection. They teamed up with VENTUZ to provide the technological platform, which allowed dynamic animated graphics to be superimposed on the Q7 while it was in motion on stage. The result was an amazing product experience that was showcased approximately 100 times in front of nearly 10,000 people worldwide.

Audi