Case Study: Audi creates photorealistic vehicle configurators with Dassault Systèmes

Audi A8L Visualizer

Audi, a brand synonymous with style and innovation, faced the challenge of translating its core values into an online experience for customers researching large purchases. They wanted to engage potential customers with high-fidelity, configurable movies for their A8 L and A7 SB vehicles to create a lasting impression online. To address this, they partnered with vendor Dassault Systèmes.

Dassault Systèmes implemented a solution using stunning visual movies that showcased the vehicles' key features and configuration options in photorealistic environmental settings. This powerful CG workflow provided creative possibilities that were either impossible or more expensive with live shoots. The result was an engaging online experience that enticed guests to remain on Audi's site longer to explore the vehicles, powerfully connecting the brand with its audience and encouraging further purchase consideration.

Audi