Case Study: ASICS creates personalized shoes with Dassault Systèmes

ASICS creates personalized shoes with Dassault Systèmes in 3D scanning events

ASICS, a Japanese sportswear brand, sought to transform its product development to offer mass customization of personalized shoes for all its customers, moving beyond just professional athletes. Their challenge was to create a seamless, automated process for designing and manufacturing custom-fit products. To achieve this, they collaborated with Dassault Systèmes.

Dassault Systèmes implemented its 3DEXPERIENCE platform on the cloud, utilizing solutions like CATIA and 3DEXCITE. This allowed ASICS to automate the creation of shoe lasts and sock liners from 3D foot scans, ensuring a consistent data flow from design to manufacturing. The solution provided an interactive in-store experience for customers, enabling informed purchase decisions. Dassault Systèmes' platform also facilitated global collaboration between ASICS teams, improved development speed, and supported the company's sustainability goals by monitoring environmental impact.

ASICS