Case Study: Storyland clears funnel bottlenecks and boosts design orders with Dashly

Make Money out of Your Product Funnel Bottlenecks

Storyland, a B2C builder of story-style landing websites with nearly 3,000 MAU, faced funnel drop-off because customers had to use third‑party apps to design slides, delaying purchases from days to months. To prototype a no‑developer solution and validate demand, Storyland used Dashly (notably pop‑ups and triggered emails) to promote editable slide templates, collect feedback via live chat, and qualify leads.

Using Dashly pop‑ups, qualifying forms and triggered/welcome/nurturing emails plus live chat support, Storyland offered $5-per-slide turnkey designs and guided users to checkout. The campaign generated nearly $1.5K in revenue, produced emails read by 376 users with 87 clicks, yielded some orders with AOV > $250, and maintains 3–4 orders (~$400) without ads—showing Dashly helped accelerate onboarding, reduce churn, and create a repeatable revenue stream.

Storyland

Dima

Chief Executive Officer