Case Study: Instaplus achieves higher conversion rates and streamlined marketing automation with Dashly

How to use Dashly as effectively as possible and increase the conversion rate in SaaS

Instaplus is an Instagram promotion service and a Dashly customer since 2015 facing the challenge of scaling customer communications across ~1M monthly visitors, a 10+ agent support team, and no proper CRM. To replace fragmented tools and adopt a more holistic approach, Instaplus turned to Dashly’s suite (live chat, pop-ups, triggered emails and API event tracking) to centralize segmentation, messaging and support workflows.

Using Dashly, Instaplus implemented an automation map including a welcome campaign (pop-up + emails), triggered messages by funnel stage, segmented manual pop-ups and a data-rich live chat with tags and notes; events are sent to Dashly via API and integrated with Mixpanel for funnel analysis. The impact has been measurable: targeted emails can be sent in minutes, pop-ups achieve very high engagement (view rate 90.46%, click rate 9.52%, response rate 1.92%, generally >80% open), and 5–8% of users convert to paid right after registration, with funnel metrics (example shown 18.57%) now trackable thanks to Dashly.

Instaplus

Michael

Product Founder