Case Study: Vlastah (underwater hunting equipment store) achieves 28% more sales with Dashly

How to set up lead generation strategy for an online store and get 28% more sales

Vlastah, an online store for underwater hunting gear, needed a reliable way to turn site visitors into buyers and boost repeat business. They worked with Dashly, using Dashly’s lead-generation and automation tools (deployed through Dashly’s customer success program) to capture contacts, onboard newcomers, and re-engage browsers who left without buying.

Dashly implemented targeted pop-ups, welcome and content emails, and abandoned-cart workflows (timed pop-ups, social-channel offers, product-specific tips and cart recovery messages). The campaigns drove measurable impact: a 28% increase in sales, an overall lead conversion rate of 2.4%, 18.5% of leads converting to orders, and standout results like 12% email capture on abandoned carts with 33% of those recipients returning to complete purchases.

Vlastah

Igor

Director