Case Study: MnogoSna achieves 18% higher order conversion and 5% revenue growth with Dashly

How to increase the conversion rate to order by 18% and revenue by 5% in an online store using pop-ups in one month

MnogoSna is an online store of mattresses, furniture and sleeping accessories that wanted to boost funnel performance and profits by quickly testing hypotheses across its site. Facing 350,000 monthly users and roughly 4,000 orders, MnogoSna partnered with Dashly and used Dashly’s automation software—pop-ups, behavior tracking and email campaigns—to improve lead capture and conversion rates.

Dashly built a campaign map, ran 10 A/B tests and deployed pop-ups, segmentation and cart/viewed-product emails. In one month MnogoSna’s conversion to order rose 18% (total conversion 2.82% vs 2.39%), average order value increased 5%, and the add-to-cart pop-up lifted that step by 11% (46.7% vs 42%), generating an estimated $15,680 in the test—while email capture grew 2.5× and one pop-up variant produced a 40% higher order conversion. Overall the investment in Dashly paid off 4× (400%), delivering clear, measurable gains.

MnogoSna

Denis

Project Manager