Case Study: Pure art boosts lead conversion by 11.39% for lectures with Dashly

How to increase the conversion rate to a lead for a lecture hall by 11,39%

Pure art runs live and online lectures (notably “The right‑brain of an introvert”) and had begun buying traffic that wasn’t being converted into customers. They engaged Dashly to improve lead capture, nurture those leads, and convert traffic into ticket buyers using Dashly’s interactive pop‑ups, email automation, and automated upsell messages.

Dashly implemented playful quiz pop‑ups to capture emails in exchange for discounts, a sequence of targeted nurturing emails, and cart pop‑ups to offer group discounts. The results: overall conversion to a lead reached 11.39% of site visitors, Dashly campaigns collected 8.31% of leads (about half of all leads), the quiz pop‑up buyers converted at 6.20%, email campaigns saw a 41.14% open rate with a 2.14% purchase rate, and upsell messages drove a 3.13% add‑on ticket conversion — all delivered by Dashly.

Pure art

Tony O’Brien

Project Manager