Case Study: SkyShop achieves a 2.5× increase in conversion rate with Dashly

How to Increase the Conversion Rate by 2.5 Times When You’re an Unusual Online Store

SkyShop, an unconventional online retailer, faced low purchase completion with a conversion to purchase of just 1.72–1.85% and many visitors abandoning orders. The team wanted to use live chat, pop-ups and email marketing to retain visitors and increase orders, so they engaged Dashly and used Dashly’s deep-dive service along with its live chat, pop-up lead capture and automated email sequencing.

Dashly helped SkyShop design and implement auto-message sequences, A/B-tested pop-ups, live chat support and targeted abandoned-cart and promotional emails. The results: conversion increased 2.5×, Dashly-driven efforts captured 18,000 new leads and 2,064 emails via pop-ups; live chat produced orders for 20.35% of engaged users, abandoned-cart emails converted 22.22%, the welcome sequence 1.75%, and manual promo emails 31.27%—delivering a clear revenue uplift and improved customer retention.

Skyshop

Artemy

Deputy Head of Trade Marketing Department