Case Study: Oy-li achieves 5,200 signups and boosts blog conversions with Dashly

How Oy-li managed to capture leads for business consultations using triggered messages

Oy‑li, a B2C company that runs business-consultation training and a high-traffic blog, faced falling signup conversion rates and fewer training applications from its website. To address this, their marketer Jane chose the Dashly platform and engaged Dashly’s "deep‑dive" service to get a ready strategy and hands‑on implementation because she lacked time to run tests and configure funnels herself.

Dashly’s deep‑dive team (led by Tony) implemented triggered pop‑ups, an animated CTA button, an express quiz, and article‑delivery emails to capture and nurture leads. As a result Dashly helped Oy‑li collect 5,200 signups over the project period (3,470 coming from the blog); the animated button yielded a 30.83% email‑share rate (55.93% on mobile), the quiz saw a 51.4% completion rate and produced leads, and article emails drove 66.67% of recipients back to the site.

Oy-li

Jane

Marketer