Case Study: Skillfactory achieves 44% increase in conversion to paid with Dashly Leadbot

How Dashly’s Leadbot Helped Skillfactory Boost the CR to Paid by 44%

Skillfactory, a digital school training Data and IT specialists with ~500k monthly uniques, needed to automate its sales team’s lead-qualification routine, collect higher-quality leads, and increase course applications. Skillfactory had used Dashly for three years and in June became the first to beta-test Dashly’s Leadbot to address this challenge.

Dashly deployed Leadbot on two high‑traffic course pages (Data Science from scratch and Data Science: Advanced) to qualify visitors, offer a free career guide, and capture contacts; this increased contact shares (7.5% email / 5.3% phone on the beginner page; 22.7% email / 15.5% phone on the advanced page), raised CR to lead from 1.6% to 2.3%, boosted CR to paid by 44%, grew CRM marketing revenue by 20%, and delivered a 2500% return on marketing investment—while giving the sales team better pre-qualified leads for personalized follow-up.

Skillfactory

Serge

CRM Marketer