Case Study: Smart Leisure achieves an 11% increase in conversion-to-lead rate in one month with Dashly

How Dashly helped increase the CR to lead by 11% using pop-ups and emails in one month

Smart Leisure, which runs live and online lectures such as “The Right‑Brain of an Introvert,” was buying traffic but not converting it into reliable leads and sales. They turned to Dashly to improve lead capture, nurture prospects, and boost purchases using pop-ups and email automation.

Dashly implemented interactive quiz pop-ups to collect emails, automated multi‑step nurturing emails, and cart pop-ups for upsells. The results: conversion-to-lead rose to 11.39% overall (with Dashly campaigns delivering 8.31% of leads), the quiz campaign produced a 6.20% purchase rate among recipients, email open rate hit 47.14% with 2.14% converting to purchase, and upsell messages drove a 3.13% increase in additional ticket sales.

Smart Leisure

Tony

Project Manager