Case Study: Mofy.life achieves 10% more orders with Dashly catch-up email campaigns

Getting 10% more orders with catch-up email campaigns

Mofy.life is an easy-to-use platform for creating photo books in about five minutes. Facing missing links in its funnel and high drop-off in the photo book editor (only ~52% of visitors who start an order finish it), Mofy.life partnered with Dashly to segment users, monitor sessions, collect feedback, and diagnose where customers left the purchase path.

Dashly implemented automated catch‑up email sequences, abandoned‑cart and payment reminder campaigns (with API integration to restore draft orders) plus manager follow‑ups. Initial editor emails achieved ~48% open / 23% click with 25% converting, payment reminders reached 62.5% open / 33% click, and Google Analytics attributes about a 10% increase in overall orders to the Dashly campaigns.

Mofy.life