Case Study: SeaLink Travel Group cuts reporting time and manages KPIs more efficiently with Dasheroo

Sealink Travel Group - Customer Case Study

SeaLink Travel Group, one of Australia’s largest travel and tourism businesses, needed a better way to manage KPIs across multiple brands and social media channels. Digital Marketing Coordinator Rubina Carlson was responsible for five of the company’s 11 brands, making it difficult to track performance, optimize campaigns, and create monthly reports efficiently. Dasheroo provided the dashboarding tool they used to bring all of that data into one place.

With Dasheroo, SeaLink Travel Group created separate dashboards for each brand, making it easier to review and understand social media and campaign data at a glance. The result was a major boost in efficiency: monthly reporting time dropped from three days to three hours, while also giving the team more detailed, targeted insights. SeaLink said Dasheroo helped Rubina manage five essential brands more effectively and laid the groundwork for broader sharing and future integrations.

Sealink Travel Group

Rubina Carlson

Digital Marketing Coordinator