Case Study: Texas Christian University improves KPI tracking and marketing insight with Dasheroo

How We Use Dasheroo to Measure KPIs

Texas Christian University (TCU) needed a better way to measure the impact of its student activities marketing efforts. Assistant Director Brad Thompson was responsible for coordinating more than 600 events a year with limited resources, while sending 10,000 to 20,000 emails each week and managing social media—yet he lacked the data to justify strategies, budgets, and ROI.

TCU adopted Dasheroo’s business dashboards, using integrations with Emma, Google Analytics, Facebook, Facebook Ads, and other platforms to keep all key metrics in one place. With Dasheroo, the team gained a simple, always-updated dashboard that made email response metrics, campaign performance, and other data easier to understand and act on, helping TCU expand its marketing strategy and plan for future integrations such as payments for paid events.

Texas Christian University