Case Study: Orca improves marketing efficiency with Dash

Leading sportswear brand Orca use Dash to improve their marketing

Orca, a global wetsuit brand, was struggling to manage and share its extensive library of marketing assets using Google Drive. The inefficient system made it difficult for their internal team and worldwide network of retail partners to quickly find the right images and videos, leading to repetitive email requests and wasted time. They turned to the vendor Dash for a digital asset management solution to improve their workflow and efficiency.

By implementing Dash, Orca migrated its assets into a centralized, searchable platform. The Dash team assisted with the onboarding and importing of tags, making the transition smooth for over 100 active users, including partners and teammates. As a result, the time spent searching for photos decreased dramatically, allowing the marketing team to focus on core tasks. Orca confirmed that Dash successfully improved their workflow and efficiency, achieving their main goals.

Orca

Itziar Castro

Ecommerce Marketer