Case Study: International Development and Relief Foundation (IDRF) saves time and streamlines content creation with Dash

How charity IDRF use Dash to level-up their visual content creation

The International Development and Relief Foundation (IDRF) faced a significant challenge in managing and distributing its high volumes of visual content for marketing and donor campaigns. Their reliance on personal OneDrive and manual file-sharing processes made the Marketing Manager, Sannah Khan, a bottleneck, slowing down the entire organization's ability to find and use essential photos and videos.

By implementing Dash's digital asset management platform, IDRF created a centralized, searchable library for its content. The solution utilized folders, custom attributes, and AI-generated tags, allowing staff to find assets quickly without needing specific file names. Dash saved the marketing team a substantial amount of time, eliminated the single point of failure for asset requests, and supported the successful management of over 131,000 assets and 24,000 downloads.

International Development and Relief Foundation (IDRF)

Sannah Khan

Marketing Manager