Case Study: Haws speeds up asset access and retailer sharing with Dash

Haws use Dash to help 100+ retailers sell their products

Haws, a long-established direct-to-consumer watering can brand, faced significant challenges in organizing and sharing its digital assets after a major rebrand. Their files were scattered across personal and shared drives, creating a disorganized system that hindered team collaboration and made it difficult for their network of over 100 retailers to access the high-quality imagery needed to sell products effectively. They sought a digital asset management (DAM) solution to create a single source of truth and turned to the vendor Dash for help.

Dash provided a centralized platform where Haws could organize assets using folders, custom tags, and AI-generated tags, drastically improving searchability. The key feature was Dash's portals, which allowed Haws to provide customized, brand-approved asset libraries to each retailer without requiring logins. This solution saved the team significant time, streamlined workflows, and empowered resellers with professional imagery, ultimately helping to drive sales growth for Haws.

Haws

Josh Papworth

Purchasing Manager