Case Study: Emmy London streamlines marketing campaigns with Dash

Emmy London uses Dash to plan marketing campaigns

Emmy London, a luxury fashion brand specializing in shoes and accessories, faced significant challenges in organizing and locating its marketing assets. Their previous system, Dropbox, was disorganized and inefficient, causing Social Media Manager Lucy Colpitts to waste time searching for images due to poor folder structures, incorrect labels, and duplicates. This made planning marketing campaigns and sharing content with partners a slow and difficult process.

By implementing Dash's digital asset management solution, the vendor, Emmy London gained a centralized and visually intuitive library. They created a detailed taxonomy with custom fields for shot type, product, color, and season, making assets instantly searchable. Dash enabled the team to quickly plan themed marketing campaigns by visually browsing content and easily share curated collections with affiliate partners. This resulted in a dramatically more efficient workflow; Lucy reported that planning a month's worth of content became quick and inspirational, calling Dash a "lifesaver" that changed the game for her.

Emmy London

Lucy Colpitts

Social Media Manager